October 29, 2024
McDonald’s posts biggest decline in global sales in four years
McDonald’s global sales at outlets open at least a year fall by 1.5% between July and September 2024, the biggest decline in four years, more than twice the size forecast by analysts. It followed a 1% drop in the April to June period – the first two consecutive quarters of contraction since the height of the Covid crisis in 2020. McDonald's has been the target of a consumer boycott campaign that started when McDonald's Israel said it had given away thousands of free meals to members of the Israeli military.
Details:
theguardian.com